Firms rely on gathering and analyzing the general, industry, and competitor environments to assess their potential for global growth and profitability. Go to the website for the US retail chain Walmart athttp://www.wal-mart.com. Walmart's global expansion plans are extensive. List how each of the six segments of the general environment prompted Walmart to expand into the markets that it has. Target is a major US competitor of Walmart. Check out the Target website at http://www.target.com. What are the firm's plans for global expansion? What types of opportunities and threats would prohibit Target from taking Walmart's route? Would the students consider Target a future key global rival of Walmart?

What US firms offer global Web shopping in other countries' currencies and shipping specifications? How do their non-US websites compare with their US websites?

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