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Firms such as Ben & Jerry s and Bombas, both of which have connections to causes, recognize demands for quality products and for environmental protection,

Firms such as Ben & Jerrys and Bombas, both of which have connections to causes, recognize demands for quality products and for environmental protection, and use their businesses to adapt to
Multiple Choice
shareholder, customer, and market changes.
human resource concerns.
social and political pressures.
managers behavior.

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