Firms that carry preferred stock in their capital mix want to not only distribute dividends to common stockholders but also maintain credibility in the capital markets so that they can raise additional funds in the future and avoid potential corporate raids from preferred stockholders Consider the case of Peaceful Book Binding Company: Ten years ago, Peaceful Book Binding Company issued a perpetual preferred stock issue-called PS Alpha-that pays a fixed dividend of $6.50 per share and currently sells for $100 per share. Peaceful Book's management team is considering issuing a second issue of perpetual preferred stock. If the new issue tentatively called PS Beta-is actually sold, the company will incur an underwriting (or flotation) cost of 4.50%. In addition, the underwriters are anticipating the need to pay a dividend of $17.50 per share to attract new investors, and is expecting to sell the new shares for $99.00 per share As a component in Peaceful Book's weighted average cost of capital, PS Alpha shares currently exhibit a cost of: 4.88% 6.18% 6.83% 6.50% If Peaceful Book elects to issue its PS Beta shares, it will pay net proceeds of per share in flotation costs, and will receive per share from its underwriters. $66.18 $94.54 $103.99 Based on its un $75.63 t estimates of the issue's expected future dividend and market price, the marginal cost ed to be: of the PS Beta