Firms that possess and exploit costly-to-imitate, rare, and valuable resources in choosing and implementing their strategies may enjoy a period of: Question 5 options: a) temporary competitive advantage. b) competitive disadvantage. c) competitive parity. d) sustained competitive advantage.________ in the RBV are defined as the tangible and intangible assets a firm controls that it can use to conceive and implement its strategies. Question 6 options: a) Management controls b) Capabilities c) Resources d) Compensation policies