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Firms with market power will use several strategies to create these barriers: pricing; cost reduction; and new product development. Using the Herfindahl-Hirschman Index located in

Firms with market power will use several strategies to create these barriers: pricing; cost reduction; and new product development. Using the Herfindahl-Hirschman Index located in this week's readings, identify the market power of Kellogg's and General Mills for breakfast cereal.

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