First Business Solutions, Inc., develops and implements online sales strategies for its clients. First Business hires Gideon to plan and execute an e-commerce strategy for marketing Western Skye Company's products. Gideon signs a contract that includes a clause prohibiting him from competing with First Business during and after the employment. After the plan is formed but before it is implemented, Gideon resigns from First Business's employ and opens a competing business. In First Business's suit against Gideon, what is the most important factor the court should consider in determining whether Gideon should be allowed to compete with First Business?