1. FIRST DECISION TO MAKE

High-quality low price, prices 2 x cheaper compared to the competitors.

PROBLEM 1

	OPTIONS TO SELECT	OPTION CHOSEN
1)	Increase discounts on our affected labels to all retailers to match the competition - effectively, lower our margins.
2)	Approach the supermarket to produce the generic label ourselves - provided they agree to offer our branded products in higher quantities.
3)	Offer an exclusive product to our other large customers - within our existing brands.
4)	Do nothing. Wait and see what happens!

3. How useful was your scorecard in acting as a warning signal about any of the scenario issues that arose?