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first option allows you to upgrade to a new unlocked iPhone every year with a monthly payment of $32.45. This option comes with an

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first option allows you to upgrade to a new unlocked iPhone every year with a monthly payment of $32.45. This option comes with an AppleCare+ (a damage replacement plan). The second option requires you to pay $699 in front with a resale value of $450 after one year and $300 after two years. In this case, you need to pay $99 extra for the AppleCare+ that covers for two years. If you do not care whether you can have a new phone every year or every two years, you can have two choices to own an iPhone. Choice I: you can use the upgrade program; Choice II: you can pay in full in front and purchase the AppleCare+. In two years, you will sell your old phone and buy a new one. Assume that you will continue with the same choice going forward. The appropriate discount rate is 7.2% APR on a monthly basis. (a) What is the present value of the total costs for each choice? Can you compare the PVs to make a decision, and why? (b) Which choice is the best based on the EAC approach? (c) Which choice is the best based on the matching approach?

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