First, read the articleNetflix Changes How it Measures Its ViewershipNovember 17, 2021Wall Street Journal.

Do you think Netflix's new performance measure for viewship is better than its previous measure? Why or why not?

response that should be between 100-150 words. It includes your own insights into the topic.

Netflix Inc. is changing how it measures viewership of its content, a move that the streaming company said will provide more clarity when it comes to judging the popularity of programming on its platform. Starting Tuesday, Netflix will now rank its titles by the total number of hours viewed, the company said. Previously, Netflix measured a program's viewership based on the number of subscribers who watch at least two minutes of it, an approach that critics felt was too low a bar to measure the popularity of a program. The streaming service also said it would release viewership data weekly. Such information used to be primarily released during Netflix's quarterly earnings reports. Netflix acknowledged it is making the changes in part as a response to criticism that it isn't transparent enough with consumers, investors and its own producers when it comes to providing viewership information. Netflix has often said that because it doesn't sell advertisements in its programming, it doesn't need to be tied to the traditional measurement standards of commercial television. With the streaming landscape becoming increasingly cluttered, Netflix is now competing for viewers and creative talent with deep-pocketed competitors including Walt Disney Co., Apple Inc. and Amazon.com Inc. Netflix said that between Nov. 8 and Nov. 14, its most-watched film was "Red Notice," a movie starring Dwayne Johnson, Gal Gadot and Ryan Reynolds that garnered 148.7 million hours of viewing since Friday, when it was released on the streaming service. The most popular TV show that week was "Narcos: Mexico," with 50.3 million hours viewed, Netflix said. Netflix alluded to past criticism of its measurement metrics in a company blog post announcing the change written by Pablo Perez De Rosso, the company's vice president of content strategy, planning and analysis. "Nonsense. BS. Cherry Picked. Unaudited. We've had a lot of feedback about our metrics over the years. So this summer, we went back to the drawing board," Mr. Perez De Rosso wrote. The hours consumed approach, he said, will better reflect not only popularity, but also "overall member satisfaction, which is important for retention in subscription services." The company had telegraphed the change in its third-quarter letter to shareholders last month, when it said "engagement as measured by hours viewed is a slightly better indicator of the overall success of our titles and member satisfaction." The rankings also will be on the home page of Netflix, a move the streamer hopes will serve as a word-of-mouth form of promotion. Netflix said it has retained the accounting firm EY to review the new metrics and issue a report on their effect, which will be published next year. What the new approach won't include is how many subscribers watched a particular piece of content. The two-minute methodology and its predecessor -- which reported viewing of a title based on 70% consumption of a movie or an episode of a series -- both provided the number of subscriber homes. Netflix said it would publish four weekly global top-10 lists of films and TV in English and non-English languages ranked by hours viewing per-title. It will also release top-10 lists for more than 90 countries. "This is an important step forward for Netflix, the creators we work with and our members," Mr. Perez De Rosso wrote. "People want to understand what success means in a streaming world, and these lists offer the clearest

answer to that question in our industry." Subject: Streaming services; Streaming media; Audiences Business indexing term: Subject: Streaming services; Corporation: Netflix Inc; Industry: 51821 : Data Netflix's most popular films and TV shows, Nov. 8-14 Processing, Hosting, and Related Services FILM HOURS VIEWED WEEKS SHOW (MILLIONS) IN TOP 10 Company / organization: Name: Netflix Inc; NAICS: 512120, 518210, 532282 Red Notice 148.7 Classification: 51821: Data Processing, Hosting, and Related Services Love Hard 58.6 Publication title: Wall Street Journal, Eastern edition; New York, N.Y. FILM (ENGLISH) The Harder They Fall 33.1 First page: B.1 Army of Thieves 20.6 Father Christmas Is Back 13.8 Publication year: 2021 Publication date: Nov 17, 2021 Yara 18.0 : Publisher: Dow Jones & Company Inc 7 Prisoners 9.7 : . FILM (NON-ENGLISH) The Claus Family 4.4 Place of publication: New York, N.Y. Meenakshi Sundareshwar 4.4 . . Country of publication: United States, New York, N.Y. The Forgotten Battle 2.6 . . . . . Publication subject: Business And Economics-Banking And Finance ISSN: 0999660 Narcos: Mexico ($3) 50.3 . . Arcane ($1) 34.2 Source type: Newspaper TV (ENGLISH) You ($3) 33.7 . . . . . Language of publication: English Maid (Limited series) 29.5 .. . . . . . Document type News Big Mouth ($5) 25.4 . . ProQuest document ID: 2597986727 Squid Game ($1) 42.8 .. . . . . . . . Document URL: https://rider.idm.oclc.org/login?url=https://www.proquest.comewspapersetflix- The King's Affection ($1) 14.1 change-how-measures-viewership/docview/2597986727/se-2?accountid=37385 . . . . TV (NON-ENGLISH) Hometown Cha-Cha-Cha ($1) 13.8 .......... . Copyright: Copyright 2021 Dow Jones & Company, Inc. All Rights Reserved. Carinha de Anjo ($1) 13.7 .. . . . . Last updated: 2021-11-17 My Name (S1) 10.8 . . . . . Database: ABI/INFORM Collection Source: the company LINKS Enlarge this image. Place an interlibrary loan request (Moore)., Place an interlibrary loan request (Talbott)., Full text via Rider University Credit: By Joe Flint Libraries (If available, immediate) DETAILS ProQuest PDF GENERATED BY PROQUEST.COM Page 2 of 4 ProQuest PDF GENERATED BY PROQUEST.COM Page 3 of 4