First, read the articleSabra Hummus Is the Official Dip of the NFL. Then conduct your own research to identify the most granular level of a sponsorship you can locate. Communicate the terms and conditions of the partnership to your classmates, and be sure to include both the non-exclusive and exclusive components. Relay the different elements of the sport organization's potential value to the demographic. Identify other successful partners of the sport organization in your discussions with your peers.

Reflect on real-life sponsorship partnerships. What about hummus appeals to the demographic of the NFL? How is the gameday experience improved by this partnership? What value is added? Thoroughly discuss the critical elements you have analyzed with your classmates to better understand each aspect of the sales process involved to secure a deal.