First, take a look at this vendor called Instacart at www.instacart.ca. It provides same-day delivery service for selected Canadian retailers.

One of Instacart's customers is Shoppers Drug Mart. Have a look at what Shoppers can offer via Instacart:

Answer the following 5 questions:

1. What is the value proposition of Instacart's service in general? That is, why are consumers relying on Instacart to shop?

2. Can you name any competitors of Instacart?

3. Do you think Instacart can compete successfully with these direct (or in-direct) competitors in the long run?

4. Shoppers Drug Mart utilizes Instacart to provide same-day delivery service. Do you think this arrangement is necessary? Does it provide Shoppers Drug Mart with any competitive advantage?

5. Image you're the new VP Marketing at Shoppers Drug Mart, and you're evaluating your delivery options for customers. Are you going to make any changes? This may or may not be related to Instacart.