First: Tour the GoPro website at www.gopro.com. Peruse the tabs across the top, concentrating on the extreme videos and photos submitted by loyal fans. How does the company encourage its customers to "be a hero?" GoPro's allure results from much more than just the functional attributes of its productit's all about the customers and how the cameras help them capture their most exciting life experiences. Search for GoPro on www.youtube.com and check out some of the more extreme applications that fans have discovered for this device.

Second:Comment on---Beyond a small, durable video camera, what is GoPro really selling its customers? How does this product enable users to highlight the best moments of their lives?