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First year sales revenue for coffee sleeves is estimated to be $18,000,000 in the first year. The average sales price is $18 per unit with

First year sales revenue for coffee sleeves is estimated to be $18,000,000 in the first year. The average sales price is $18 per unit with the variable expense per unit at $13. This results in a contribution margin of $5 per unit. The sales volume in the first year is estimated to be 1,000,000 units. Estimated fixed costs for the first year are $1,000,000. Using the contribution margin method, estimated losses in the first year will be $3,000,000.

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Produce the Sales Forecast

:Ex: lst year by month; 2nd and 3rd years by quarter

$ Sales forecasted and timing include charts showing the following: Remember that some products have sales cycles and whether you are planning for any growth in the market or increased promotions.

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