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First, you calculate the potential market for each of the two segments. There are 250 million adults in the US. Chronic pain segment According to
First, you calculate the potential market for each of the two segments. There are 250 million adults in the US. Chronic pain segment According to the Centers for Disease Control and Prevention (CDC), 27% suffer from daily pain. Those people form the chronic pain market. So the potential market for the chronic pain market is
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International Business
Authors: Alan M. Rugman, Simon Collinson
6th edition
273760971, 978-0273760979
