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Firstly, study the Key Learning Materials (Synopsis: Understanding of the External Environment and Industry Analysis and the Competitive Profile Matrix). Secondly, review the Supplementary Reading

  • Firstly, study the Key Learning Materials (Synopsis: Understanding of the External Environment and Industry Analysis and the Competitive Profile Matrix).
  • Secondly, review the Supplementary Reading Material (The External Assessment Nature of the External Audit)
  • Thirdly, Use SULMS Discussion Forum to discuss the task with instructor and other students
  • Finally, follow specific instructions to complete the assessment (T 2 Guidelines - Competitive Profile Matrix) and submit through the link provided (Assignment Activity)
  • Before you complete the assessment, look at a sample CPM (T2 Sample Assignment)

.

An Example of a Competitive Profile Matrix developed by the instructor based on an adaptation of a CPM model in Strategic Management Concepts and Cases (David 2013)

Company 1 (NADEE)

Company 2

(ALSAFI)

Company 3

(SAVOLA)

CSF

Weight

Rating

Weighted Score

Rating

Weighted Score

Rating

Weighted Score

Advertising

0.20

1

0.20

4

0.80

3

0.60

Product quality

0.10

4

0.40

3

0.30

2

0.20

Price competitiveness

0.1

3

0.30

2

0.20

1

0.10

Management exp.

0.1

4

0.40

3

0.20

1

0.10

Financial position

0.15

4

0.60

2

0.30

3

0.45

Customer loyalty

0.2

4

0.80

3

0.60

2

0.40

Global expansion

0.1

5

0.50

5

0.50

3

0.30

TOTAL

1

3.20

2.30

2.15

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