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Firstly, you are to identity, delineate and describe a specific business function (e.g., promotional planning, risk management, inventory control, etc.). Secondly, you are to identify

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Firstly, you are to identity, delineate and describe a specific business function (e.g., promotional planning, risk management, inventory control, etc.). Secondly, you are to identify and clearly describe distinct and specific data sources and data types that could be used as input into the decision- making the business function of interest. IMPORTANT: Be specific! For example, it is insufficient to just mention 'customer purchase data' because there are numerous distinct sources (e.g., in-store UPC scanners, factory shipments, online transaction processing systems, etc.) and types (e.g., batch-based period extracts vs. ongoing streams) of data, thus it is very important to be as specific and as detailed as possible. Lastly, you are to create a clear and an explicit plan for how you would propose to use the available data to evolve the business function you identified in step 1 into more expressly evidence-based practice that takes maximum advantage of the available data. Again, be explicit

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