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Fish bone diagnosis After its dominance in the local market in the cosmetics and perfumes industry during the last ten years, thanks to its successful

"Fish bone diagnosis"

After its dominance in the local market in the cosmetics and perfumes industry during the last ten years, thanks to its successful policies, especially in managing people, Comocap has known a behavioral phenomenon that has become widespread among members of the organization related to low motivation and job satisfaction. Although the company is a long-established company in the production of natural, organic and plant cosmetics, in addition to high-quality perfumes, and was established since the beginning of the eighties, about 40% of its employees in various departments have not been assigned for one year in order to compensate the employees who voluntarily left the company recently. Following an exploratory study based on the results of satisfaction research, a survey of supervisors' opinion, an examination of human resources policies, coordination, control and participation systems, information and communication systems, the CEO found that this phenomenon does not concern specific individuals and groups, but rather concerns the company's units and branches and can negatively reflect on the productivity, stability and growth of the company. market and its responses to customers, suppliers and all interested parties. It was also found through this study that this phenomenon cannot be traced back to the fluctuations of the external environment, emergency conditions and the material benefits granted. Through the preliminary diagnostic study, it was noted that the Human Resources Department did not pay attention to the differences in the needs and interests of workers from the stage of their assignment to their advanced stages in jobs. In this field, when a question was asked to one of the old employees about his job satisfaction, his answer was: "Since I assumed the position of a production controller, neither the monitoring systems nor the activities associated with them have been developed, and I have not even been promoted." And he added, "Many workers do not lack skill, but desire as a result of routine tasks and daily work, and they are seriously considering looking for jobs outside the company." When one of the employees in the personnel department inquired about this phenomenon, his answer was: "We have noticed a severe shortage of productivity and we are always striving to develop the names and jobs of the employees that include the forms of empowerment and training required for them." What made matters worse for the company, especially in recent years, is that many members of the organization consider joining these job positions temporary and circumstantial while waiting for their job stability in other companies. The preliminary exploratory study revealed the need to make an accurate diagnosis of the situation for successful and effective organizational development events at the level of individuals and jobs.

As an OD expert, answer the following questions:

1) What is the main problem faced by Comocap? What are the consequences of this problem?

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