Fish in the Family faces difficulties like minimal brand recognition and restricted web presence in its fiercely competitive market. Even with its superior seafood items and customer support, the business finds it difficult to make a name for itself in the crowded seafood retail sector. A strategic marketing plan has been developed and put into action by Fish in the Family in collaboration with Melbourne Institute of Technology in response to the need to adjust to shifting consumer behaviours and market realities. The team has shown unity and alignment with the project's goals via frequent meetings and open lines of communication. The problem statement, which focuses on increasing Fish in the Family's brand awareness and online sales, has been precisely defined and acts as the foundation for the project's growth.