Fish in the Family implemented a comprehensive marketing effort to address the company's problems with low brand awareness and a scant internet presence in the fiercely competitive seafood retail industry. With a thorough marketing approach, Australian fish store Fish in the Family hopes to overcome issues with poor brand awareness and a limited internet presence. Fish in the Family will use a variety of cutting$-$edge marketing techniques and platforms to build a name for itself in the retail fish industry. The project's goals are to successfully engage the target market, raise brand recognition, and ultimately generate revenue.

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