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Fishbein and Ajzen (1975) developed TRA (Theory of Reason Action) model. They considered four types variables: Attitude toward Behavior, Subjective Norm, Behavior Intention, and Behavior.

Fishbein and Ajzen (1975) developed TRA (Theory of Reason Action) model. They considered four types variables: Attitude toward Behavior, Subjective Norm, Behavior Intention, and Behavior. Empirical research bearing on this issue examines the extent to which attitudes and beliefs are independent influence intentions and behavior

1. State the null and alternate hypotheses.

2. Describe the output of the following statistical output.

Theory of Reason Action N Mean Standard deviation
Attitude toward Behavior 20 8.4000 1.83787
Subjective Norm 20 9.3000 1.76698
Behavior Intention 20 10.1000 1.96921
Behavior 20 10.8000 1.31656

3. To test whether the difference is statistically significant, they performed ANOVA test. Describe the following output.

ANOVA

Value

Sum of Squares df Mean Square F Sig.
Between Groups 32.100 3 10.700 3.534 .024
Within Groups 109.000 36 3.028
Total 141.100 39

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