Fisher & Paykel manufactures medical equipment in its facility in Auckland which has high fixed costs. The market for medical equipment is competitive so Fisher & Paykel's strategy is to differentiate their products by providing consumers with unique features. Fisher & Paykel uses innovation, and lean manufacturing techniques to gain a competitive advantage.

In the 2020/21 fiscal year, Fisher & Paykel planned to achieve their strategy by improving yields and reducing defects in its manufacturing operations.

Include in your answer, an analysis of the problems between the Internal Business Perspective and the Customer Perspective. Do you think employee satisfaction and the development of new products are critical for company to implement its strategy?