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Fit 4 U is a manufacturer of fitness equipment for the retail gym and home fitness markets. One of their products is the manufacture of
FitU is a manufacturer of fitness equipment for the retail gym and home fitness markets.
One of their products is the manufacture of home exercise bikes that can be linked up to
recorded instructors on the internet. From to their business boomed as many
consumers purchased gym equipment to work out at home. Since their home
exercise sales have declined, and they are considering selling this part of their business.
The home exercise bike product line generated unlevered free cash flows of $ million per
year in FitU anticipates that unlevered free cash flows will decrease by per year
from onwards in perpetuity.
FitU has an optimal DebttoEquity ratio of to The unlevered cost of equity is
and the cost of debt is They pay tax at the marginal tax rate of
a Calculate the levered cost of Equity of FitU
b Calculate the WACC of FitU
c Calculate the value of the Home Exercise Bike product line
d Is the WACC you calculated in part b higher or lower that the unlevered cost of
equity? Explain briefly why it is higher or lower. Could WACC ever be the same as
the unlevered cost of equity? Explain briefly.
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