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Fit 4 U is a manufacturer of fitness equipment for the retail gym and home fitness markets. One of their products is the manufacture of

Fit4U is a manufacturer of fitness equipment for the retail gym and home fitness markets.
One of their products is the manufacture of home exercise bikes that can be linked up to
recorded instructors on the internet. From 2020 to 2022 their business boomed as many
consumers purchased gym equipment to work out at home. Since 2023 their home
exercise sales have declined, and they are considering selling this part of their business.
The home exercise bike product line generated unlevered free cash flows of $2 million per
year in 2023. Fit4U anticipates that unlevered free cash flows will decrease by 10% per year
from 2024 onwards in perpetuity.
Fit4U has an optimal Debt-to-Equity ratio of 40-to-60. The unlevered cost of equity is 12%
and the cost of debt is 7%. They pay tax at the marginal tax rate of 32%.
a) Calculate the levered cost of Equity of Fit4U
b) Calculate the WACC of Fit4U
c) Calculate the value of the Home Exercise Bike product line
d) Is the WACC you calculated in part (b) higher or lower that the unlevered cost of
equity? Explain briefly why it is higher or lower. Could WACC ever be the same as
the unlevered cost of equity? Explain briefly.
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