Fitness Flex Mobile Gym * This is a hypothetical business. FitnessFlex Mobile Gym is a premiere service provider, offering a superior on site workout experience. Our clients are those who wish to live a life of health and fitness but struggle to find time due to the everyday demands of life. FitnessFlex provides a solution by providing a hassle free service that brings an effective, personal, and safe workout to clients at a place and time that is convenient to them. The center will open 24 hours daily and offer a range of services including Blood Glucose and Blood Pressure testing , Massage Therapy, Personal Training and Personal Health/ Wellness Consultations FitnessFlex Mobile Gym is headquartered in Grenada with business operations being orchestrated by a qualified, client centred team. Owner is fitness extraordinaire with more than 10 years of experience within the health and fitness industry. The FitnessFlex Mobile Gym management team consists of co-owners who will be taking on key management role within the company. The business currently has service commitments from 50 customers and plans expand because health and fitness industry has seen tremendous growth over the past 5 years. Seven out of ten persons struggle to find time to work out due to work schedules, family obligations and/or everyday challenges with eight out of ten persons being interested in having a convenient means of exercising. To facilitate expansion of Fitness Flex Mobile Gym, we are seeking a $18,000.00 USD to finance from outside investors. It proposes to raise equity capital from business angels by issuing them common stock at $1 per share. The owners collectively invested $28,000.00 USD .The management team is looking for additional expertise and is willing to consider board membership for a well-qualified investor Entrepreneurial Finance MGMT 3090 Academic Year 2019/2020, Summer 29 You are an employee of Fitness Flex Mobile Gym, and have been deputed with the job of putting together a draft business plan that will be circulated to prospective investors.

1. As a starting point, look at some Internet sites on business plans and develop a brief outline of what you believe the major parts of the Fitness Flex Mobile Gym business plan should be.

2. Prepare a list of questions you believe any outside investor would want to have answered before investing, e.g., What will be done with the proceeds? What is the exit mechanism that is contemplated? Make this list as complete as possible.

3. After you have developed the outline, explain in which section(s) of the plan each of the following might be addressed.

a. Commitment of the entrepreneur

b. Present and future financial needs

c. Specifics of the opportunity

d. Significant risk

e. Competition

f. Sources of competitive advantage

g. Capabilities of management

h. Harvesting

4. Once you have thought about the outline in more detail, it is certain that you will have a list of questions you will need to have answered, or at least, researched, prior to completing the plan. What are these questions? What are your suggestions for getting them answered?