Fitter Snacker has built its business on selling healthy, nutritious snacks. The recent low-carb craze has started to impact Fitter Snacker's sales. While sales have not yet declined, they have been flat over the past year. The Fitter Snacker R&D team has been working on the development of the NRG-C bar, a healthy low carb snack bar. Brandon Williams, Fitter Snacker's CEO, convened a meeting of the company's leadership to make a decision on whether to proceed with test marketing the NRG-C bar. CEO Williams convened the meeting by setting out the fundamental question. "Fitter Snacker has always defined itself as the healthy snack bar company. That is a reputation we've worked hard to build, and I don't want to see it tarnished. But the low carb craze has been eating into our market. Leeza, how successful has our recent advertising campaign been in stopping the erosion of our market share?" Leeza Schaul, Director of Sales and Marketing for Fitter Snacker, thought for a moment before responding. "Well, we certainly haven't seen a return to the levels of growth that we were seeing before the low-carb craze hit, but then again, we may be having some success in preserving our