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Fittipaldi plc produces merchandise for racing enthusiasts. It is currently considering its marketing and pricing strategy for a new replica t-shirt for one of the
Fittipaldi plc produces merchandise for racing enthusiasts. It is currently considering its marketing and pricing strategy for a new replica t-shirt for one of the major racing manufacturers. Fittipaldi plc is trying to decide whether to set the price for the t-shirt at $25, $32 or $38. It has forecast global sales volumes of the t-shirt at those different pricing levels as follows:
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