Five Forces analysis is powerful and provides amazingly useful insights to strategic managers. At the same time, it is not without limitations. One of these is its tendency to assume that every industry is a zero-sum game that allows only for competitive, and never cooperative, interactions between the industry players. Another tendency is to assume that the profits of an industry are fixed, but newer strategic approaches like Blue Ocean Strategy and Prime Mover Strategy provide us with ways to "expand the pie," i.e., to increase the value offered and profits available within an industry or even to create whole new markets that have not yet existed. Question 1 options: True False