Five Guys is so successful because their main focus is to produce and provide high qualityfast food to its consumers. Their core competency consisted of many principles that lead themto this success. They knew that customer satisfaction is the thing that will lead them to sucessso that is what they focused on, knowing that it would be the best asset they could have.Instead of spending money on marketing, they spent it on high quality and good tasting foods tosatisfy their customers and bring in new customers through word of mouth. They also knew howvaluable their employees are and how happy employees equals more success. Again, insteadof spending money on marketing, they gave out weekly bonuses to the best teams, creating ahuge incentive for their employees to work harder. This makes them feel appreciated and moremotivated to put in the work to satisfy their customers, creating a cycle of profit and success.Five Guys know that these are their strengths and leveraged it to get the most benefits out of itthat they could, and that is why they have been so successful. Parafrased totally but keep the idea