Five to six times a year,Kickerputs on tent sales in various cities throughout Oklahoma and the surrounding states. The tent sales are designed to showKickercustomers new products, engender enthusiasm about those products, and sell soon to be out-of-date products at greatly reduced prices. Each tent sale lasts one day and requires parking lot space to set up theKickersemitrailer; a couple of show cars; a disc jockey playing music; a tent to sellKickermerchandise, distribute brochures, and so on.

Last year, the Austin, TX tent sale was held in a corner of the parking lot outside the city exhibition hall where the automotive show was in progress. Because most customers were interested more in the new model cars than in the refurbishment of their current cars, foot traffic was low. In addition, customers did not want to carry speakers and amplifiers all the way back to where they had originally parked. Total direct costsfor this tent sale were $14,300. Direct costs included gasoline and fuel for three pickup trucks and the semitrailer; wages and per diem for the five Kickerpersonnel who traveled to the show; rent on the parking lot space; and depreciation on the semitrailer, pickups, tent, tables (in tent), sound equipment; and the like. Revenuewas $20,000. Cost of goods soldfor the speakers was $7,000. Conceptual Connection:Using the discussion board, explain how does the company account for the cost of the tent sales? What income statement items are affected by tent sales? What do you think Kicker might do to make it more profitable in the future? Why?