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Five years after a new product has been introduced, sales begin to level off because customers are purchasing the competitor's brand. What strategy would be
Five years after a new product has been introduced, sales begin to level off because customers are purchasing the competitor's brand. What strategy would be most appropriate to use in this situation? O a. Do nothing, fluctuations in sales are common O b. Modify or update the product to renew customer interest O c. Take the product off the market O d. Triple the advertising budget for the product
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