Fixer Upper: Expanding the Magnolia Brand.

This should be a high-interest case, particularly for aficionados of HGTV (Home and Garden Television). It provides a unique opportunity for students to discuss the Gainess attempts to gain traction in the hospitality industry due to the notoriety provided by a television program. Students should develop an appreciation of the need for companies to tailor a strategy and develop capabilities that fit the specific industry to build a sustainable competitive advantage. Before beginning this exercise, you will need to read the Fixer Upper case.

Explain the pressures facing Magnolia, Inc. in its internal and external environments. How would you prioritize those pressures?