Fiza Coffee Sdn Bhd (FCSB) has hired you as an economic consultant to assess the potential of profitably entering the Malaysian market for gourmet coffee. FCSB would like you to make your recommendations on what are the most important factors in order to successfully penetrate the market. The firm also instructs you that in addition to the production of the coffee itself, it is also interested in opening several distribution outlets or sales points. They would like your recommendation on the factors that would be most beneficial to determine the correct location and size for the outlet.

You are required to write a detailed action plan on how you would proceed with this job.