Flag question: Question 31Question 311 pts

At one level all three of the "alternative strategies" involve differentiation.

Group of answer choices

True

False

Flag question: Question 32Question 321 pts

Which of the following is NOT an indicator of a sustainable competitive advantage?

Group of answer choices

The ability of an organization to continually maintain its competitive advantage through innovation

A high degree of difficulty for competitors to match the competitive advantage

The organization possesses resources and competencies unique to serving its target market

All of the other answers are indicators of a sustainable competitive advantage

Flag question: Question 33Question 331 pts

Which of the following is NOT characteristic of markets with highly intense competition?

Group of answer choices

Price wars

High advertising expenditures

Rapidly escalating profits

Frequent product and service improvements

Flag question: Question 34Question 341 pts

In a red ocean, competitors can take advantage of expanding demand by capturing share while market space is largely uncontested.

Group of answer choices

True

False

Flag question: Question 35Question 351 pts

Which of the following is NOT a defensive competitive strategy?

Group of answer choices

First mover advantages

Strong/increased marketing support

"Framing the game"

Retaliation

Flag question: Question 36Question 361 pts

Marketing capabilities are among the building blocks of a company's business model. Which of the following is NOT an example of an organization's capabilities (versus resources)?

Group of answer choices

Customer relationship management

Marketing communications/promotions

Brand management

Customer database

Flag question: Question 37Question 371 pts

Estee foods was the first US company to offer sugar-free candy and chocolates. For over half a century the firm has targeted sweets exclusively to the relatively small consumer segment of diabetics and those on sugar-restricted diets (versus the much larger general candy and chocolate market). Estee Foods is BEST described as a market ________.

Group of answer choices

leader

follower

nicher

challenger

Flag question: Question 38Question 381 pts

A competitive advantage is considered sustainable when rivals cannot replicate it for the foreseeable future.

Group of answer choices

True

False

Flag question: Question 39Question 391 pts

Which of the five forces driving industry competition (your reading adds a sixth but this does not change the answer) is most affected by the presence or absence of barriers to entry?

Group of answer choices

Buyers

Suppliers

Potential entrants

Potential substitutes

Flag question: Question 40Question 401 pts

According to Peter Drucker the purpose of business for customer.

Group of answer choices

True

False