Flawed ways to pursue competitive efforts that will successfully differentiate a company's branded footwear from the branded offerings of rival companies include Copyright by Glo-Bus Software, Inc. Copying, distributing, or 3rd party website posting isexpressly prohibited and constitutes copyright violation. failing to have a product line that includes 500 models/styles of branded footwear. failing to spend more on branded and search engine advertising than any other rival in each of the four geographic regions. failing to produce branded footwear with at least a 9-star S/Q rating. trying to charge too big a price premium for the degree of differentiation and enhanced buyer appeal the company actually achieves vis-a-vis the branded footwear offerings of other companies also pursuing competitive efforts to differentiate their product offerings. overspending on TQM/Six Sigma programs and best practices training for production workers, not charging prices that are below the industry average in the Internet and Wholesale segments in all four geographic regions, and not aggressively bidding for and winning celebrity endorsement contracts