Flawed ways to pursue competitive efforts that will successfully differentiate a company's branded footwear from the branded offerings of rival companies include failing to produce branded footwear with an S/Q rating that is the highest in the industry in all four geographic regions. o charging Internet prices and wholesale prices for branded footwear that are more than $1-$2 above the industry average in the various geographic regions. o failing to sign enough celebrities to give the company a celebrity appeal rating that is bigger than any other company in the industry in all four geographic region. concentrating the company's differentiation efforts on a single differentiating factor (like S/Q ratings, or models/styles offered) rather than 3, 4, 5, or more competitively important factors that can set a company's branded footwear offering much further apart from the offerings of rivals. O failing to outspend rivals on branded and search engine advertising in all four geographic regions, not offering a mail-in rebate of at least $8 in all geographic regions, and charging prices in the Internet and Wholesale segments that are too low for the differentiation advantage the company has actually achieved (which damages profitability)