Question
FLIGHT CENTRE TRAVEL EXPO The Travel Expo, Australia's largest travel expo brand organized by the Flight Centre Travel Group, gives the consumer a 'one stop
FLIGHT CENTRE TRAVEL EXPO
The Travel Expo, Australia's largest travel expo brand organized by the Flight Centre Travel Group, gives the consumer a 'one stop shop' event. The expo serves as an excellent opportunity to showcase various products, deals and increase sales while introducing new products, deals and destinations to exhibitor's prime target market. Customers are given the opportunity to make enquiries with airlines, wholesalers, and travel insurance providers, before making the final step and booking with a Flight Centre Travel Group consultant on the day. They are also given the chance to speak with various tourism bodies about their queries, making it easier for them to decide on their preferred destinations.
INTERNATIONAL TOURISM AND TRAVEL SHOW (ITTS)
The ITTS is an annual travel show with more than 100 participating countries represented by its tourism offices, tour operators and agents. Exhibitors, partners, industry members and general public shared their passion for travel as they explored thousands of destinations featured at the show.
1. What are the impacts of these different activities of TPB, especially during the Covid-19 Pandemic?
YouTube Link: https://youtu.be/GgOPhI6OoDw
2. What message does the footage wants to convey to its market? Did the TPB sector able to promote and market its destination?
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