Flight PlansWith a small year$-$round population, Branson, Missouri, is in a location not easily accessible by air service. The city, best known for its country music and music variety shows and family$-$style attractions, also has the kinds of outdoor activities that attracted more than $8$ million visitors last year, earning it the unofficial nickname Vegas without the gambling. About $95$ percent of those visitors come by car or bus. But now theres a new show in town the Branson Airport. The $$155$ million airport, which opened in May $2009,$ is an experiment that many people are watching.The airport is generating interest from city governments and the travel industry because its the nations first commercial airport built and operated as a private, for$-$profit business with absolutely no government funding. As one expert said, $...$unpretentious little Branson Airport could have an outsize effect it if works. It could turn what now is a mostly regional tourist spot into a national destination for tourists.Steve Peet, the airports chief executive, admits that he had no idea where Branson was in $2000.$ But by $2004,$ he was convinced there was money to be made flying tourists there. He says, If you were ever going to think about building a private commercial airport, this would be the place to do it$.$ How many more visitors would come here if we made it easier and affordable for them? It seemed like an incredible opportunity. So$,$ using private financing, he decided to build a new commercial airport a short distance south of Bransons popular music shows district. Both Peet and Jeff Bourk, executive director of the airport, continue to tackle the managerial challenges of turning that dream into reality.Construction work on the airport terminal and the $7,140-$foot runway $($which can accommodate most narrow$-$body jets$)$ went smoothly. Bourk believed that much of that was due to minimal red tape. Because the airport wasnt using federal assistance, it didnt face the restrictions that accompany taking government money, which also meant it could pick and choose the airlines it allowed in$.$ To attract those airlines, the airport agreed to not allow other competitors in$.$ Also, the airport owners kept the airlines operating costs low since airport employees do much of the work usually done by an airlines ground staff. Initially, the airports owners offered exclusive contracts to AirTran and Sun Country on certain routes to Branson. Now, Frontier Airlines and the newly formed Branson AirExpress have added service. Mr$.$ Peet emphasizes that they want the airlines to succeed. We want to build real service, sustainable service.The airport earns money from landing fees $($based on number of passengers, not on weight$),$ aircraft fuel sales, a percentage of every sale at the airports facility, and a $$8\mathrm{.}24$ fee paid by the city of Branson for each arriving passenger. To reach Peets goal of $250,000$ passengers a year, the airport needs only $685$ passengers $($five to six planeloads$)$ a day. He says, What were doing is going to work. But first, they have to deal with some significant turbulence. Branson city officials $($who have been elected and hired since the original agreement was signed$)$ now say that the contract between the city and the airport regarding the arriving passenger fee may not even be constitutional. Airport officials respond that, We have a legal document, and we expect to be paid. And Bourk maintains that Branson benefits from every tourist that goes through the airport. We bring in high$-$quality tourists all over the country to spend money in Branson for a cheap price of $$8\mathrm{.}24.$ Discussion Questions: $1.$ Using the four functions as your guide, what challenges would Jeff Bourk face in managing the Branson Airport? $2.$ Again, using the four functions as your guide, do you think the managerial challenges Jeff Bourk faced when getting the airport up and running are different from what he faces now in actually overseeing the airports operation? Explain. $3.$ What management roles would Jeff Bourk be playing as he: As we know management function is important for a manager similarly manager have toperform the roles as well in the course of their duties. According to MINTZBERGs there are $3$roles that manager have to perform. In this case study Jeff perform decisional role andinterpersonal rolesAs we know management function is important for a manager similarly manager have toperform the roles as well in the course of their duties. According to MINTZBERGs there are $3$roles that manager have to perform. In this case study Jeff perform decisional role andinterpersonal roles A$.$ Negotiates new contracts with potential airlines.A$1$: is a liaison and$/$or negotiator roleB. Works with the airport employees in providing a high level of customer service to arriving and departing passengers.B$1$: is a leader and$/$or disturbance handler role,C$.$ Resolves the contractual issues with the city of Branson.C$1$: is anegotiator, liaison, and$/$or disturbance handler role. we may go for the obvious roles thathit on key works in the question or they could dig deeper to explore roles that might beimportant to address holistic approaches to solve these problems Be specific and explain your choices. $4.$ What skills would be most important to a manager like Jeff Bourk? Explain your choices.