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Florrie is trying to decide the best way to structure her marketing channel and asks you for an advantage to using a distribution center. What
Florrie is trying to decide the best way to structure her marketing channel and asks you for an advantage to using a distribution center. What will you tell her?
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Sales forecasts can only be made for six months out.
Stores tend to have more stock on hand.
Retailers fulfill all of their orders in-house.
Retailers can carry less merchandise.
Distribution center floor space is typically more expensive.
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