Floweraura is an online gifting company in India that offers door-to-door delivery of flowers, cakes, and gifted items along with personalized messages. However, the products are very similar across the whole industry and Floweraura cannot raise the price of their products since they have had "an affordable" option image to their customers. What should they do now to gain more market share and also differentiate their product to make them stand out in the market?