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Flu Mist Pricing Nasay Spray (low production) Nasal Spray (high production) High COGS (Note 2) Low COGS (Note 1) Injection Mi's Contribution Margin Price to
Flu Mist Pricing Nasay Spray (low production) Nasal Spray (high production) High COGS (Note 2) Low COGS (Note 1) Injection Mi's Contribution Margin Price to Doctor COGS $7.00 $3.50 $15.00 $5.00 Contribution Margin 50.00% #VALUE! #VALUE! Doctor's CM Price to Patient COGS $15.00 $5.00 $25.00 $7.00 Contribution Margin 72.00% #VALUE! #VALUE! Note 1: COGS at peak capacity Note 2: COGS at lower capacity $ $ 5.00 15.00 Flu Mist Pricing Nasay Spray (low production) Nasal Spray (high production) High COGS (Note 2) Low COGS (Note 1) Injection Mi's Contribution Margin Price to Doctor COGS $7.00 $3.50 $15.00 $5.00 Contribution Margin 50.00% #VALUE! #VALUE! Doctor's CM Price to Patient COGS $15.00 $5.00 $25.00 $7.00 Contribution Margin 72.00% #VALUE! #VALUE! Note 1: COGS at peak capacity Note 2: COGS at lower capacity $ $ 5.00 15.00
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