Flybuys is one of largest Australian customer loyalty programs. Flybuys members can earn points by shopping at Coles Group brands (Coles Supermarkets, Coles Express, Liquorland, etc.), certain Wesfarmers brands (Kmart, Target, Bunnings Warehouse, Officeworks, catch.com.au, Kleenheat, etc.), and some third-party partners as shown in Figure 1. Flybuys How it works Collect Points Redeem Points FLYBUYS PARTNERS Bunnings Warehouse Catch Citi point per $1 spent 1 point per $2 spent citi Get set-up with Citi Coles Credit Cards coles Coles Enjoy 60,000 Flybuys bonus Coles Insurance 1 point per $1 spent points* with a Coles Rewards coles Get insurance with points perks Mastercard Coles Personal Loans extra point per $1 spent at First Choice Liquor Market Coles. Up to 1,000 extra points, 1 point per $1 spent travel Flybuys travel 1 point per $1 spent per month Gday Parks Klarna G'DAY HCF HCF health insurance 2 points per $1 spent Collect up to 150,000 points- Convert 500 Klarna points to 750 Flybuys points Teenhast Kleenheat Kmart Liquorland point per $1 spent point per $1 spent 1 point per $1 spent NAB mucar mycar nab Enjoy up to 140,000 Flybuys Officeworks 1 point per $1 spent points with NAB. T&Cs & I point per $1 spent Eligibility criteria apply." OPTUS Optus Shell Coles Express 1 point per $2 spent OTarget Target Collect big points and big value 1 point per $1 spent elocity Velocity Frequent Flyer Shop to fly fasterl Figure 1. Flybuys partners For every 2,000 Flybuys points earned, customers get at least $10 worth of rewards - most commonly a discount to use at the checkout or for merchandise in the rewards store. Flybuys also promotes special offers from their partners. Flybuys members often turn to Twitter to share their Flybuys experience at various partnering shops, as illustrated in Figure 2. Ben Twining @twiningb . Dec 19, 2022 Rhyleigh @RhyleighGrace . Feb 15, 2022 ... @flybuys Is there a known problem crediting Kmart purchases? I have @flybuys I've made 3 target online orders and none of them are showing multiple Kmart transactions in the least week, including one seven days up in my activity history @ also cannot order a new physical card which ago, for which my Flybuys points have not been received. is VERY frustrating Q 1 O thi 63 O Glen Hannah @Glenworking . Dec 4, 2021 Great to see @flybuys announce partnerships this week with @Bunnings & @Officeworks Hopefully both will introduce regular bonus points deals to help me accumulate those points. Would also like to see #bunnings & #officeworks products in the #flybuys Rewards program. Excite Me! t7 Figure 2. Examples of tweets about Flybuys and its partners