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FMCG Sales Simulation Game Default (GPT-3.5) User It is an interactive on-line simulation game that requires you to take up role ol an Area Sales
FMCG Sales Simulation Game Default (GPT-3.5) User It is an interactive on-line simulation game that requires you to take up role ol an Area Sales Manager of a FMCG company. You will have to take decisions on appropriate stocking and optimize margins of the product-mix, optimize incentives and ensure MOQ; all the while keeping an oye on the compotition. The mechanics of playing the game are very simple. The participants in the game are provided with information about various product SKUs. Information provides product name,its weight store formats itis sold, retailer margin, distributor cost per unit, value of carton, units per carton and distributor margin, The participants take decisions of stocking product SKus at various store formats, ssigning distributor margin and deciding incentive schemes for Retailer, Distributor and Salesperson. The firms are measured on combination of factors such as Retailer Margin (higher the better), Distributor Margin (lesser the better),Retailer Trade incentive (lesser the better), Distributor Trade Incentive (lesser the better), Salesperson Incentive (higher the better), Market share (higher the better) and Cumulative Profits (higher the better)
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