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focus groups will not work in their research design. they utilized secondary data. they conducted research to collect primary data. they do not understand the
focus groups will not work in their research design.
they utilized secondary data.
they conducted research to collect primary data.
they do not understand the marketing research process.
Walmart's use of internal data and industry reports suggests:
focus groups will not work in their research design.
they utilized secondary data.
they conducted research to collect primary data.
they do not understand the marketing research process.
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Project Management A Managerial Approach
Authors: Jack R. Meredith, Samuel J. Mantel,
7th Edition
470226218, 978-0470226216
