Focuses On Chapter 16 And Covers Principles Related To The Control Function Of Management. This Continuing Case'S Real-World Application Of Management Knowledge And Skills Is Designed To Help You Develop Critical Thinking Ability And Realize The Practical Power Of Sound Managerial Skills For Solving Problems In Your Job And Career. Read The Continuing Case And Respond To The Questions That Follow. Uber Has Around 2 Million Active Drivers And 12,000 Employees Supporting Around 5.5 Million Trips A Day All Over The World. These Trips Led To Approximately $37 Billion In Gross Revenue In 2017. This Case Explores How Uber Executives Attempt To Control Such A Large Organization. Establishing Control: Setting Drivers' Goals And Measuring Results Uber Drivers Consent To Having Their Location, Performance, And Driving Behavior Tracked, Via Their Phone. The Phones Support The Uber Proprietary App That Enables Customers To Easily And Quickly Connect With Drivers. The Control Process At Uber Begins With Establishing Three Key Goals For Its Drivers: Customer Satisfaction. Uber Uses A 5-Star Driver-Rating System To Assess Customer Satisfaction. Riders Are