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Focusing on snowshoe rentals, how should we measure customer service? How is REI performing on these dimensions? What do you recommend that REI do? You
- Focusing on snowshoe rentals, how should we measure customer service? How is REI performing on these dimensions?
- What do you recommend that REI do? You do not need to perform calculations yourself. If you do not choose to perform calculations, please describe the specific steps you would take to analyze the problem (what exhibits would you use, how would you use them, what calculations would you perform, how would you reach your conclusions).
- How would you reconcile environmental and profitability concerns of REI's snowshoe rental business? When it comes to profitability and environmental performance, are rentals a good thing, a bad thing, or neither?
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