Focusing on the article "How Companies Learn Your Secrets"(https://www.nytimes.com/2012/02/19/magazine/shopping-habits.html), discuss the following questions:

1. Beyond just learning more about customers and their purchasing habits and patterns, what other uses are there for data analytics in the business contexts?
2. In your opinion, how would these uses of data analytics affect the future of businesses and how they operate and the people working in these organizations. You can use the value chain framework to guide you in your thinking.