Focusing on the Cola-Coca organization, I need to analyze and do a complete SWOT analysis, on the following questions:

• What is our business logic?
• What are our strengths, weaknesses, threats, and opportunities?
• What is our culture?

Whatever mix of methods is Purpose is for the planners to devel a shared perspective on the capabilities of the organization to achieve its al objectives at the Mega, Macro, and Micro levels. Needs Assessments ji. gaps in results. A SWOT analysis identifies the factors that can influence results. Benefits of SWOT Analysis The benefits of a rigorous SWOT analysis are as follows: 1. The planners gain a shared perspective on the state of the organiz and the risks to be managed to achieve business (or organization continuity. 2. The major barriers to achieving the strategic objectives are identi and responses developed. 3. The present methods and means are audited to establish their e tiveness, and new solutions identified. 4. New methods and means are generated to achieve required res overcome barriers and problems. 5. Hard and soft data are generated to assist planners in making decisions about strategies and tactics based on sound evidence 6. The relationships between internal issues and external issues identified and proactively dealt with. 7. SWOT analysis helps to identify the major influences on beh results in the organization. Criteria for an Effective SWOT Analysis oorly organized or conceived SWOT analysis can lead to a l ning" and "paralysis by analysis." One way to avoid these do a method for keeping tracking the mea and aligned efficient, effective, Three Scoping Tools The three scoping and scanning tools described in this chapter are; analysis. 1. SWOT Analysis. The strengths, weaknesses, opportunities, threats 2. Business Logic. A technique for analyzing the drivers of an organiza- tion's present methods and means of achieving results. 3. Cultural Screen. A technique to identify the major cultural elements that must be managed for profound and major change to occur. Each of the three has advantages and disadvantages. Each can provide a structure for accelerating the process of finding out what appears to be going on in "the mess" (Ackoff, 1981) at the moment. Table 9.1 compares the three tools. SWOT ANALYSIS The acronym SWOT refers to a method for analyzing four aspects of an organ zation and is a way of conducting a performance audit on methods and me and their effectiveness. The letters stand for: . Strengths. Analyze those strengths that will allow future strategies a tactics to be implemented successfully. . Weaknesses. Analyze those internal processes, resources, and cultu elements that will be barriers to achieving objectives. . Opportunities. Analyze those external demands and influences in environment that could be used in the future to develop better m and means. . Threats. Analyze those external demands and influences in the ment that could be barriers to future results