Follow guidelines provided in Chapter 6 of the David text to learn how to create an IE Matrix. Specifically, use the information and instructions in LO 6-6, Figures 6-10, 6-11, and 6-12 in the David text to assist you. Use your Strategic-Planning Template to develop an IE Matrix for your company.

Please fill out Matrix with Division and percen of Firms For Amazon, Inc. 2020

Division Percent of Firm's Estimate Estimate Division d IFE d EFE Revenue Score Score S North America Region International Other (advertising services) Amazon Web Services Alexa (Echo & Voice Assistant) $0 $0 $0 $0 $0 | | | | | 3.3 3.3 3.3 3.3 3.3 3.1 3.1 3.1 3.1 3.1 Rating 4 3 3 Threats 1 Breaches in Cybersecurity Systems (cyber crimes, fraud) 2 Extensive govemment regualtions 3 Competitive Pricing 4 Competition within the global market (ALI BABA, etc.) 5 Business Model duplicated by competitors 6 Lawsuits 7 #REF! 8 Competition from local companies 9 Limited brick and morter establishments 10 Aggressive comeptition with other online stores. Total EFE Score Weight 0.10 0.06 0.02 0.06 0.04 0.08 0.03 0.02 0.04 3 3 Weighted Score 0.40 0.18 0.06 0.18 0.12 0.24 0.06 0.04 3 2 2 2 0.08 0.03 2 0.06 3.11 1.00 Weight 0.10 Rating 4 Weighted Score 0.4 4 0.28 3 0.3 3 0.18 Opportunities 1 Product Demand due to Pandemic 2 Acquisitions of companies 3 Expanison into new markets 4 New partnerships 5 Developing grocery markets 6 Global expansion 7 #REF! & Developing/Expanding physical stores and pickup centers 9 Drone Deliveries 10 Establishing and growing private brands 0.07 0.10 0.06 0.03 0.05 0.01 0.03 2 0.06 4 2 0.2 0.02 0.06 2 2 0.01 1 0.01 0.06 3 0.18 Rating Weight 0.11 Weighted Score 0.44 4 0.10 4 0.40 0.09 3 0.27 0.03 1 0.03 Strengths 1 Customer Loyalty 2 Competitive Product and Service Pricing 3 Diverse Products and Services 4 Technolgy Innovations 5 Brand Valuation (Please input here 2021 figures here for 2020 it was $415.9 billion 6 High Minimum Wage for employees 7 Great Compensation packages (college scholerships, etc) 8 Efficient Logistics and Distribution systems and processes 9 Acquisitions 10 Strong and Industry Leading brand 0.10 4 0.40 0.01 2 0.02 2 0.02 0.01 0.03 0.02 2 2 0.06 0.08 4 0.10 4 0.40 Weight 0.10 Rating 3 Weighted Score 0.30 0.03 2 0.06 0.02 2 0.04 0.02 2 0.04 Weaknesses 1 #REF! 2 Negative public view of tax contributions or lack thereof, damaging the overall 3 Workplace conditions (employee morale) 4 Loss profits 5 Employee Strikes 6 Covid Recovery 7 Worker shorteages 8 Lack of brick and mortar locations 9 Negative reviews of product failures 10 Warehouse attrition rate Total IFE Score 0.02 3 0.06 0.11 4 0.44 0.02 2 0.04 0.01 0.01 1 0.05 3 0.15 0.02 2 2 0.04 1.00 3.30