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Follow the instructions to complete the discussion: 1. After completing the readings, reviewing the presentation, and watching the video in this module, please answer the
Follow the instructions to complete the discussion: 1. After completing the readings, reviewing the presentation, and watching the video in this module, please answer the following questions in an initial discussion post: a. Why is it important for a firm to assess its readiness to internationalize? b. Summarize the screening methodology for identifying potential country markets. C. How can firms estimate company sales potential? Follow the instructions to complete the discussion: 1. After completing the readings, reviewing the presentation, and watching the video in this module, please answer the following questions in an initial discussion post: a. Why is it important for a firm to assess its readiness to internationalize? b. Summarize the screening methodology for identifying potential country markets. C. How can firms estimate company sales potential
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