Follow the news over the next few days; keep your eyes open for clear examples of PR at work. Make note of those you find, including a description of the PR efforts. This can include something like a publicity stunt or an effort to turn a negative incident into good spin for the company/candidate, etc. Explain in detail what the intention(s) are. Go to http://www.prsa.org and read the code of ethics. Does your example follow this code?

 

(Please do not use political topics)