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Follow these steps: Identify a service provider that you use that has both a physical and a virtual servicescape. Examples include a retail operation, a
Follow these steps: Identify a service provider that you use that has both a physical and a virtual servicescape. Examples include a retail operation, a bank, or a restaurant that has both a physical ...
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
14th Edition
132167123, 132997266, 9780132997263, 978-0132167123
